Writing Techniques for Selling Ideas
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Introduce yourself or present a product by learning practical tricks for writing confidently and correctly
Between text messages, emails, and social media posts, how much do you write a day? Communication is essential to human beings, which is why mastering the art of writing is so important. Raquel Marín Álvarez, graphic designer, typography expert, and founder of Lalolagráfica design studio, is a firm believer that the better you communicate, the better you’ll be at interacting with people.
In this course, learn to communicate clearly and concisely and write texts that captivate any audience. Using simple, yet practical tricks, write a cover letter to introduce yourself or a pitch to present a product or a service to an audience of your choice. And if you want to learn more about the rules of typography for design, check out Raquel’s other course: Orthotypography for designers .
Raquel Marín Álvarez begins the course by introducing herself and telling you about her personal and professional life. She also talks about what she studied, her biggest influences, and what piqued her interest in writing professionally and helping others express themselves more effectively.
Get yourself in the right frame of mind by reflecting on why writing is so important in today’s hyperconnected world. Break down the basic components of writing to organize the content of your message and learn how to use different punctuation marks to write clear, concise, and correct sentences.
Discover how to visually organize your text and how to add emphasis by modifying it with italics, bold font, and capital letters. Then, look at some abbreviation techniques to help you write texts that make an impact at a glance, while providing the right information at the same time.
To wrap up the course, Raquel gives you a first aid kit for text emergencies that contains the ten most common mistakes and how to fix them. She also shows you how to structure information in emails and adapt your texts for Instagram and other social media platforms.
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