Youtube Marketing Course

This free online YouTube Marketing course will teach you about the five essential steps to make your YouTube channel a source of both website traffic and potential additional revenue. You will learn how YouTube marketing works and how to take advantage of the ‘algorithm’ to encourage YouTube to reward your videos with views. Learn how to create, upload, and optimize YouTube videos for maximum effectiveness.

What You Will Learn In This Free Course

Introduction to YouTube Marketing

This short module introduces you to YouTube as a source of both website traffic and potential additional revenue from YouTube’s Partner (monetisation) program

Step 1 – Understanding the YouTube ‘Algorithm’

This module teaches you how YouTube determines which videos get the most views and ultimately which videos are the most successful. It’s vital not to skip this step of the process because knowing how YouTube works, will allow you to tailor your own videos for the best results.

Step 2 – Setting up Your YouTube Channel

This module teaches you how to analyse successful YouTube channels using a free online resource. You will then learn how to set up your own channel using best practices Please refer to the resources section of the course for a downloadable file with a direct link to verify your new channel after you’ve set it up!

Step 3 – YouTube Tags and Video Descriptions

This module is all about video tags and descriptions. Tags are the search terms that users type in when they are searching for a video on a particular topic. The description is the text you see below a YouTube video, which helps YouTube to understand what a video is about.

Step 4 – Uploading and Optimising a Video

This module walks you through the whole process of uploading a video and fully optimising it. You will learn how to create eye catching video thumbnail images using a free design tool, how to navigate through the upload settings, how to create a Playlist, and more. The following supplementary resources can be found in the resources section of this course: Recording Tips and Tools YouTube Image and Video Specs

Step 5 – Monetising Videos Through the YouTube Partner Program

This module explains what the Partner Program is and how it can be an additional revenue source for YouTube marketers. Learn what the requirements are, how to meet them, and how to apply.; Module

Course assessment