Marketing Analytics
Learn the basics of marketing analytics and understand how to use data to ensure your marketing is effective.
Who is the course for?
The course is ideal for practicing and aspiring marketing professionals who want to grow their knowledge, develop their career portfolio, and improve the effectiveness of their marketing campaigns. However it will also be of interest to anyone looking to learn the basics of marketing analytics.
What topics will you cover?
The marketing process
Metrics for measuring brand assets
Customer lifetime value
Marketing experiments
Regression basics
What will you achieve?
By the end of the course, you‘ll be able to…
Explain types of analytics and how data-driven decision making impacts marketing
Define and evaluate a brand and brand architecture
Calculate customer lifetime value and its components
Design and conduct experiments to test hypotheses about marketing and sales
Interpret regression outputs and their impact on marketing