Marketing Analytics

0
Language

Level

Beginner

Certificate

Paid

Access

Paid

Last updated on March 2, 2024 6:06 am

Learn the basics of marketing analytics and understand how to use data to ensure your marketing is effective.

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Who is the course for?

The course is ideal for practicing and aspiring marketing professionals who want to grow their knowledge, develop their career portfolio, and improve the effectiveness of their marketing campaigns. However it will also be of interest to anyone looking to learn the basics of marketing analytics.

What topics will you cover?

The marketing process

Metrics for measuring brand assets

Customer lifetime value

Marketing experiments

Regression basics

What will you achieve?

By the end of the course, you‘ll be able to…

Explain types of analytics and how data-driven decision making impacts marketing

Define and evaluate a brand and brand architecture

Calculate customer lifetime value and its components

Design and conduct experiments to test hypotheses about marketing and sales

Interpret regression outputs and their impact on marketing

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