Understanding Research Methods in Business
Improve your research skills to effectively identify a problem, scope your research, analyse data, and present your findings with this online research course from Sentinel|9.
Who is the course for?
This course is designed for anyone interested in improving their research skills. It will be especially useful for business professionals and line managers looking to conduct effective business research.
What will you achieve?
By the end of the course, you‘ll be able to…
Apply the principles underpinning the business research process and make informed decisions about how to undertake research in a given circumstance.
Explore the key challenges faced by people when undertaking research in a business context and be able to identify and employ techniques for managing these challenges.
Assess a problem, undertake efficient desk research and write a problem statement.
Develop research using at least one qualitative or quantitative research technique to collect and analyse data.
Present and defend your opinions by preparing a research report suitable for submission to a practitioner journal or presentation to business executives.
