Display Advertising Formats and Creative
Explore online display advertising formats, creative, and best practices to maximise the impact of your online display marketing campaigns, from Target Internet and The Open University.
Who is the course for?
This course is ideal for those who are interested in increasing their understanding of online display advertising marketing as part of their overall approach to digital marketing.
It will be of particular interest to anyone wishing to further their studies and practical knowledge of marketing, communications, and business.
What topics will you cover?
Understand the role of different online display formats for different situations
The IAB and standard ad sizes and formats
Technical factors and load time
Graphical ad formats
Video ad formats
Mobile ad formats
Creative best practice examples
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