Digital Marketing Channel Objectives
Learn how to set digital marketing channel objectives for effective campaigns that drive your digital marketing strategy, from experts at The Open University and Target Internet.
Who is the course for?
This course is designed for anyone who would like to increase their awareness and understanding of digital marketing. You don’t need any prior digital marketing knowledge, although any work experience will help contextualise and enhance your learning.
What topics will you cover?
How to align digital marketing objectives with organisational and audience objectives
The danger of vanity metrics and why they persist
Primary, secondary, and tertiary objectives
Channel analytics and web analytics for objectives
Going beyond the last click
How to use objectives for campaign iteration and optimisation
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