Digital Marketing Channel Objectives

0
Language

Level

Beginner

Certificate

Paid

Access

Free

Last updated on December 11, 2023 12:58 pm

Learn how to set digital marketing channel objectives for effective campaigns that drive your digital marketing strategy, from experts at The Open University and Target Internet.

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Who is the course for?

This course is designed for anyone who would like to increase their awareness and understanding of digital marketing. You don’t need any prior digital marketing knowledge, although any work experience will help contextualise and enhance your learning.

What topics will you cover?

How to align digital marketing objectives with organisational and audience objectives

The danger of vanity metrics and why they persist

Primary, secondary, and tertiary objectives

Channel analytics and web analytics for objectives

Going beyond the last click

How to use objectives for campaign iteration and optimisation

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    Digital Marketing Channel Objectives
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