Digital Marketing & Storytelling
Learn how to create a digital marketing campaign, and how to communicate using social media, with this free online course from Ravensbourne University London.
Who is the course for?
This course would appeal to industry professionals looking to better understand the new communication landscape. It would also benefit designers wanting to expand their repertoire, creative professionals looking to discover how world-class brands communicate, and anyone needing to understand social media marketing and communication beyond ‘how to’ guides and algorithms.
What topics will you cover?
Creative advertising & marketing
Creative strategy design
Digital design & strategy
Social media content creation
Critical and contextual theory related to communication design
Emerging creative practice in relation to communication design
What will you achieve?
By the end of the course, you‘ll be able to…
Experiment and test to creatively disrupt
Synthesise creative methodologies to support creative insight
Investigate strategies for building networks and establishing creative influence
Evaluate key practical creative methodologies related to emerging practice within contemporary communication design
Investigate practical strategies for the design of creative communication
Interpret the practical & conceptual context of contemporary communication design.
