Digital Marketing & Storytelling

0
Language

Level

Beginner

Certificate

Paid

Access

Free

Last updated on June 20, 2024 7:45 pm

Learn how to create a digital marketing campaign, and how to communicate using social media, with this free online course from Ravensbourne University London.

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Who is the course for?

This course would appeal to industry professionals looking to better understand the new communication landscape. It would also benefit designers wanting to expand their repertoire, creative professionals looking to discover how world-class brands communicate, and anyone needing to understand social media marketing and communication beyond ‘how to’ guides and algorithms.

What topics will you cover?

Creative advertising & marketing

Creative strategy design

Digital design & strategy

Social media content creation

Critical and contextual theory related to communication design

Emerging creative practice in relation to communication design

What will you achieve?

By the end of the course, you‘ll be able to…

Experiment and test to creatively disrupt

Synthesise creative methodologies to support creative insight

Investigate strategies for building networks and establishing creative influence

Evaluate key practical creative methodologies related to emerging practice within contemporary communication design

Investigate practical strategies for the design of creative communication

Interpret the practical & conceptual context of contemporary communication design.

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