Digital Playground: Where Luxury Fashion is Finding its Humour
How does humour help build a fashion brand? Learn how fashion businesses are connecting with a new generation of consumers with their digital strategies.
Who is the course for?
This course is designed for anyone wanting to learn about fashion consumer psychology and the role of digital strategies.
It will be particularly beneficial for those wanting to pursue a career in the fashion industry.
What will you achieve?
By the end of the course, you‘ll be able to…
Explore the luxury fashion social media landscape through the lens of the science of humor
Critically assess communication strategies put forward by luxury fashion brands
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