Fashion Meets Gaming: How Luxury Fashion Brands Use Gamification
Where does fashion intersect with gaming? Learn how luxury fashion brands build equity and awareness with help from the gaming industry.
Who is the course for?
This course is designed for anyone wishing to gain insight into new methods of digital marketing communications, public relations, and strategic partnerships within the luxury fashion space.
What will you achieve?
By the end of the course, you‘ll be able to…
Assess the use of gaming as a tool for marketing communications by luxury brands to broaden their customer base
Critique the dichotomy of luxury being exclusive in essence and its popularization via gaming
Analyze the gaming community as singular fashion consumers
Discussing the characteristics of the intersection of the Luxury Fashion and Gaming industries
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