Comprehensive Guide to the Soccer Business World
Discover the inner workings of the global soccer industry and learn about its historical development, key stakeholders, and revenue generation. Perfect for soccer fans and those aspiring to be part of the soccer business ecosystem.
What you’ll learn
- Learn about the historical development of soccer and its societal significance
- Get familiar with various aspects that make up the soccer product
- Understand the different types of the soccer product consumers
- Learn about the key industry stakeholders and assets of soccer clubs
- Develop an understanding of the global soccer transfer market
- Find out the main differentiating aspects of soccer compared to other conventional industries
- Learn about FIFA, its structure and operations
- Recognize the different types and functions of global soccer confederations and national associations around the world
- Understand the relationship dynamics and interactions between FIFA and its member confederations
- Recognize ownership models and a typical organizational structure of a soccer club
- Learn how clubs are generating revenues
- Develop an understanding of the Financial Fair Play concept
- Understand TV rights value, revenues and attendances across major soccer leagues
- Learn about the economics of pan-European club competitions – UEFA Champions League and UEFA Europa League
- Recognize the difference between North American and European business models
- Learn about business development and growth of the soccer leagues
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Have you ever…
Wondered how your favorite soccer club is making money or why FIFA is such a big ‘player’? Or maybe after hearing so much about the record-breaking player transfers, you would like to know how the system works from the inside!
The course features an easy-to-follow module system giving you a unique perspective on the business side of the industry and its biggest stakeholders.
It provides a comprehensive overview of the key soccer business concepts ensuring you will be equipped with a solid knowledge of the international business environment of the game after the course completion. Which will become the first step in satisfying your personal aspirations in this exciting industry!
Who this course is for:
- Soccer and general sports fans as well as anyone interested in learning how the global soccer industry operates from the inside
- Individuals interested in satisfying their professional aspirations by becoming a part of the soccer business ecosystem
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