History Branding: Using History to Strengthen Corporate Identity
Learn to strategically use your company’s history in your marketing plan to reinforce your branding and connect with customers with this online course.
Who is the course for?
This course is designed for anyone interested in using history strategically.
It will suit you if you are interested in history branding and marketing, and how this can help elevate your organisation.
What will you achieve?
By the end of the course, you‘ll be able to…
Identify different categories of history usage.
Explain the ideas behind history branding.
Explore the links between business history and cultural heritage.
Demonstrate knowledge of how different Swedish and foreign companies work with their history.