Strategic Planning and Analysis for Marketing
Course facts
- Payment: Free to learn, certificate paid
- Credits: CPD Credits
- Learning style: Self-paced, start anytime
- Format: Video Based
- Video access: Streaming Only
- Refund: Conditional Refund
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Learn to build a strategic plan from solid market analysis, using segmentation, customer and competitor analysis, SWOT, PESTLE, and benchmarking.
Good marketing decisions start with a clear strategy and a solid understanding of the market, the customers, and the competition. This course explains how to build a strategic plan, from setting goals and writing a mission statement to analyzing the market and the organization’s strengths, and how to turn that analysis into a positioning that works.
What You Will Achieve
- Build a strategic plan with clear goals and a mission statement
- Segment a market and choose a position for your product
- Run a SWOT and PESTLE analysis of your organization and its environment
- Gather competitive intelligence and benchmark against competitors
Program Overview
Strategic Planning and Market Analysis
What strategic planning involves and how market analysis supports it.
- Introduction to strategic planning and marketing
- Developing a strategic plan
- Market segmentation and positioning
Internal, External, and Competitor Analysis
Understanding your organization, its environment, and its competitors.
- Internal analysis of capabilities and assets
- External analysis and environmental scanning
- Approaches to competitor analysis
Certificate Awarded (Paid)
Pass the final course assessment to earn it. The course is free to study; the certificate is optional and has a fee.
Job Outlook
Strategic planning and market analysis are used in marketing, product, and general management roles across industries.
- Chief Marketing Officer
- Product Manager
- Digital Marketer
Good for: Marketers, managers, and business owners who want a structured approach to strategic planning and market analysis.
Keep in mind: It concentrates on strategy and analysis frameworks rather than on running specific digital marketing campaigns.
Bottom line: A clear, practical introduction to building a marketing strategy on solid market and competitor analysis.
Frequently Asked Questions
What is the difference between SWOT and PESTLE analysis?
SWOT looks at an organization's internal strengths and weaknesses alongside external opportunities and threats. PESTLE scans the wider external environment across political, economic, social, technological, legal, and environmental factors. The course covers both.
Does the course include templates for a strategic plan?
It outlines the procedures for creating a strategic plan and the analysis work that feeds into it, so you can apply them to your own organization. Check the course materials for any downloadable resources.
Is this course focused on digital marketing?
No. It concentrates on strategy and analysis that apply across marketing channels, such as segmentation, positioning, and competitive intelligence, rather than on running specific digital campaigns.
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