Content Marketing for Social Media
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Learn to create a content strategy for your brand step by step
Have you ever heard the phrase “content is king”? If you agree and want to understand how to generate interesting transmedia content to connect with your audience and develop an honest and unique online brand personality, this is the course for you.
Reina Rodríguez—social media manager at WeWork for Latin America and Spain—has more than 10 years of experience developing creative content on social media for large brands. In this course, Reina teaches you how to create a content marketing strategy. Learn how to decide on the best content and formats for your digital ecosystem and attract your target audience to turn them into customers.
Get to know Reina Rodríguez, including how she got started on social media, her professional experience in various countries, and the main influences and success stories she uses as inspiration.
Learn what content marketing is and why it is considered the “heart” of social media. Discover the purpose of this marketing technique, the types of content that can be developed, and the stages that make up a good content strategy.
Then, analyze the current status of the social media profiles of the brand you’re working with to establish objectives that are perfectly aligned with the personality and tone of the brand. Decide which channels you need to be active on to achieve the objectives you’ve set.
Then, learn about the different types of content that you can create to connect with the target audience. Discover what video marketing is and the best way to do it, as well as what viral marketing is—every brand’s dream. Next, get to know different types of image formats and which ones have the best reach on different social networks.
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