Social Media Customer Interaction, Influencers, and Insights

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Language

Level

Beginner

Certificate

Paid

Access

Free

Last updated on April 25, 2024 8:56 am

Discover how to manage live social media campaigns. This course covers customer interaction, engaging influencers, and getting insights from analytic data.

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Who is the course for?

This digital marketing course is aimed at current or aspiring social media managers.

It is assumed learners will have created social content as part of a multichannel marketing campaign, and have a basic understanding of social media metrics.

What topics will you cover?

Week 1

Interacting with customers on social media

Staffing social media for customer service

PR disasters, recovery and contingency

Week 2

Research and identify your influencers

Engaging influencers in your marketing campaign

Measuring influencer activity

Week 3

Introduction to social media analytics and insights

Recording your social media metrics and turning them into insights

Common social media insights

Always improving your social media performance

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    Social Media Customer Interaction, Influencers, and Insights
    Social Media Customer Interaction, Influencers, and Insights
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