Create a Social Media Marketing Campaign
Learn to plan and launch a successful social media marketing campaign with the Institute of Coding and the University of Leeds.
Who is the course for?
This course is designed for anyone interested in increasing their digital skills in social media marketing.
It will be particularly useful if you work in marketing and you want to build confidence in using digital technology in the workplace.
What topics will you cover?
Discover the components that make up a social media campaign
Identify the strengths and drawbacks of the different social media platforms
Create and measure the success of a social media marketing campaign
Explore how to identify the target audience through the use of personas
Explore the difference between paid and organic social media marketing