LinkedIn Marketing Essentials and Content Creation – Online Course

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Language

Level

Beginner

Certificate

Paid

Access

Free

Last updated on April 21, 2024 12:59 am

Discover how to successfully create a LinkedIn profile and the organic marketing tactics to help get you noticed with this social media marketing course.

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Who is the course for?

Professionals wanting to learn how to use LinkedIn effectively for their personal brand and organisation marketing. This course is not specifically for marketers, it is a useful starting point for anyone looking to harness the opportunities available through LinkedIn.

What topics will you cover?

Understanding the LinkedIn landscape

Benefits and value of using LinkedIn

LinkedIn content and page types

Using LinkedIn search and algorithm

Building a LinkedIn content strategy

Effective content creation

What will you achieve?

By the end of the course, you‘ll be able to…

Define the key features of LinkedIn as a professional network

Identify which types of people and businesses can benefit from marketing on LinkedIn

Describe the different types of content presented on LinkedIn

Explain the key features of LinkedIn search functionality and how the algorithm works

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    LinkedIn Marketing Essentials and Content Creation – Online Course
    LinkedIn Marketing Essentials and Content Creation – Online Course
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