How to Create Great Online Content
Discover what makes online content a success and learn how to create engaging content that’s in line with your business goals.
Who is the course for?
This course is designed for anyone interested in online content creation. It will be useful if you are working in marketing or if you are looking to boost your digital skills, whether you are wanting to improve your career prospects or you’re just entering the digital workplace. This may include those starting their careers, those who have a degree, or those who want to improve their career prospects.
The course will also be useful for anyone in employment who wants to boost their digital skills or anyone returning to the workplace who’d like to gain confidence in how working practices have evolved.
You might also be interested in the other courses in the Digital Skills for the Workplace collection from the University of Leeds and the Institute of Coding.
What topics will you cover?
Define online ‘content’ and how content is planned with a specific intention
Critically examine online content and identify the messaging and intentions within it
Question the messaging and use of language in online content
Use practical strategies to communicate effectively online
Explore best practice in content media creation