Creative Marketing for Behaviour Change and Sustainability
Learn how to apply creative marketing, visual storytelling, and filmmaking for behaviour change initiatives with this online course from the University of Otago.
Who is the course for?
This course is designed for students and working professionals interested in creative marketing and communication. The course will also cover behaviour change and creative content production skills, especially mobile filmmaking.
Business, government agencies, as well as non-governmental organisations and non-profit environmental organisations may also find this course useful.
What will you achieve?
By the end of the course, you‘ll be able to…
Develop research skills focused on behaviour change and creative communication
Develop visual storytelling and production skills focused on filmmaking, creative design and copywriting
Apply creative marketing skills and strategies for developing creative behaviour change initiatives