Search Engine Optimization (SEO)
Course facts
- Payment: Subscription
- Credits: Non Credit
- Learning style: Self-paced, start anytime
- Format: Video Based
- Video access: Offline Download (App)
- Refund: Conditional Refund
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Learn SEO for beginners: how search engines work, keyword lists, on-site SEO, link-building, and content and technical SEO audits.
Most visitors find a website through a search engine, so where a site ranks has a direct effect on its traffic. This beginner course explains how search engines work and where SEO belongs in the customer journey, then covers building and fine-tuning a keyword list. It goes on to on-site SEO through source code, tags, URL structures, and site navigation, and off-site SEO through link-building. The final lessons show how to conduct content and technical SEO audits and avoid bad SEO practices, ending with a project on audit findings.
What You Will Achieve
- Explain how search engines work and where SEO fits in the customer journey
- Build and fine-tune a keyword list
- Improve on-site SEO through tags, URL structures, and navigation
- Conduct a content and technical SEO audit and recommend fixes
Program Overview
Search Engines and Keywords
How search works and which terms to target.
- How search engines work
- SEO in the customer journey
- Building a keyword list
On-Site, Off-Site, and Audits
Improving a site and checking what holds it back.
- On-site SEO: source code, tags, URLs, and navigation
- Off-site SEO and link-building
- Content and technical SEO audits
- Project: conduct an SEO audit
Certificate Awarded
Complete the lessons and the project to earn it.
Job Outlook
These skills are used by digital marketers, SEO specialists, and content marketers who grow traffic from search.
Good for: Marketers and site owners who want a structured start in search engine optimization.
Keep in mind: Search engines change how they rank and display results often, so check specific tactics against their current guidance.
Bottom line: A compact introduction that covers keywords, on-site and off-site SEO, and audits.
Frequently Asked Questions
What does the SEO audit project involve?
You analyze the findings of an SEO audit, then offer and defend your top five recommendations for improving the site's search optimization.
What is the difference between on-site and off-site SEO?
On-site SEO works with a site's own elements, such as tags and URL structures; off-site SEO uses outside tactics such as link-building.
Does the course explain how search engines work?
Yes. The introduction covers what SEO entails, how search engines work, and where SEO belongs in the customer journey.
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