市场营销概论 (中文版)

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Last updated on May 5, 2026 4:14 pm

通过探究客户决策根源,学习市场营销基础知识。主要课题包括品牌塑造战略(例如,品牌定位、品牌传播)、客户中心化市场营销战略,以及新市场开拓(例如,渠道战略、市场营销规划)。成功完成本课程后,您可以运用所学技能处理现实商务挑战,这也是沃顿商学院商务基础专项课程的组成部分。

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    市场营销概论 (中文版)
    市场营销概论 (中文版)
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