A Scientific Approach to Innovation Management
Learn how to assess the feasibility of your innovative idea through problem-framing techniques and data analysis. Our interactive course offers real-world applications and case studies to help you make strategic decisions and avoid common pitfalls in innovation management.
How can innovators understand if their idea is worth developing and pursuing? In this course, we lay out a systematic process to make strategic decisions about innovative product or services that will help entrepreneurs, managers and innovators to avoid common pitfalls. We teach students to assess the feasibility of an innovative idea through problem-framing techniques and rigorous data analysis labelled ‘a scientific approach’. The course is highly interactive and includes exercises and real-world applications. We will also show the implications of a scientific approach to innovation management through a wide range of examples and case studies.