Advanced Competitive Research Practices with Semrush
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Learn advanced competitive research techniques from digital marketing expert Navah Hopkins to build your profitability by leveraging Semrush’s toolkit.
Who is this сourse for?
If you’re looking for ways to boost your profitability and learn how to use advanced techniques to make your competitor analysis work harder for you and your business, this is the course for you.
What you’ll learn
Learn advanced competitive research techniques to help build profitability by leveraging Semrush’s toolkit.
Media Buying Powered by Competitive Intelligence
You will learn how to use Semrush tools to inform media-buying decisions, including how to determine where your most profitable placements are, which channel is right for you, and how to audit your competitors and learn from what they’re doing.
Affiliate Marketing
You will find out how to qualify potential affiliate partners using competitor referrals and backlinks, and how to determine if an affiliate is a good fit for your brand using Market Explorer.
Developing a Go-to-Market Strategy Powered by Competitive Intelligence
Navah will teach you what a go-to-market strategy is, the key things to consider and understand about your market before diving in, and why a Brand Monitoring project is a good idea. You’ll also learn why it’s important to use native language and local dialect to maximize your success.
