SEO Fundamentals Course with Greg Gifford

Who is this сourse for?

Whether you want to learn the basics of SEO or just want to brush up on certain topics – this free course is perfect for anyone. Upon course completion, you’ll have a better understanding of how to do SEO and to drive more traffic and customers to your website.

What you’ll learn

Brush up on your SEO basics with this fantastic FREE course from everyone’s favourite expert, Greg Gifford, covering topics including on-page signals, technical SEO, SEO for mobile and more.

Search engines and how they work

In this lesson, prominent field expert Greg Gifford will walk you through the SEO basics — how the Internet and search engines work.

Crawling, indexing, and ranking

In this lesson, you’ll find out how Google crawls websites, puts them together into an index, and ranks indexed pages based on its algorithm.

SERP Layout

In this lesson, you’ll learn about the elements that might show up on a SERP — a search engine results page — and find out what affects SERPs’ appearance.

Intro

HTTPS

Site speed

Robots.txt and sitemaps

URLs

Duplicate content and rel=’canonical’

Structured Data

Status Codes

Inspecting your site for an audit

Intro

Anchor text

Bad links

Link analysis

Link building

Intro

Keyword research

Writing and optimizing content

On-page elements

Intro

Responsive websites

Page speed, AMP, and PWAs

User experience focus

Other ranking signals

International SEO

Intro

Local links and citations

Local content

Other local factors