Advanced Content Marketing

You ready for this? As a content consultant and business owner, I have now set up and scaled multiple content AI systems. This is a nuts and bolts process and I’m going to give you every single tool you need to make it happen for yourself.

This course is perfect for CMOs, Marketing Directors, Content Directors, or Marketing Generalists who want to operationalize content AI.

Here’s what awaits you:

Module 1: Creating High-Impact Content

1. Understanding your target audience and their content preferences

2. Developing a content strategy aligned with your business goals

3. Crafting compelling and valuable content across various formats

4. Optimizing content for search engines and user experience

5. Incorporating storytelling and emotional appeal in your content

With a Content Editorial Template

Module 2: Multi-Channel Content Distribution

1. The importance of multi-channel content distribution

2. Identifying the most effective channels for your target audience

3. Tailoring content for each distribution channel

4. Leveraging social media, email, and paid advertising for content promotion

5. Building partnerships and collaborations for content distribution

With a Customer Journey Mapping Tool

Module 3: Data-Driven Content Marketing

1. The role of data in content marketing decision-making

2. Key metrics to track for content performance

3. Using data to optimize content creation and distribution

4. Leveraging audience insights for personalization and targeting

5. Implementing data-driven content experiments and iterations

With an Audience Segmentation worksheet

Module 4: Measuring Content ROI

1. The importance of measuring content marketing ROI

2. Defining content marketing goals and KPIs

3. Tracking content performance across the marketing funnel

4. Calculating content marketing ROI and cost per acquisition

5. Using ROI data to optimize content marketing strategies

With a Content Performance Dashboard Template AND Social Media Reporting Templates (by Platform)

Module 5: Scaling Your Content Marketing Efforts

1. The challenges and opportunities of scaling content marketing

2. Developing a scalable content creation process

3. Leveraging automation and technology for content distribution

4. Building a high-performing content team and workflow

5. Ensuring brand consistency and quality at scale

With a Content Department Org. Chart AND an AI Content Production SOP

Who this course is for:

• Content Marketers, CMOs, Marketing Directors, Marketing Managers