Content Marketing Strategy – Online Marketing Course
Join this course from Advertising Week on content creation for marketing and learn from the content strategies of top brands like Nike, Etsy, Glossier and Burger King.
Who is the course for?
This course is designed for those beginning a career in marketing who’d like to build their skills in content marketing.
It will also be useful for those already working in marketing who haven’t specialised in content marketing previously, as well as SMEs who want to create content marketing but don’t have a dedicated marketing team.
What topics will you cover?
What is content marketing?
Why do content marketing?
What are the different types of content marketing?
How do I reach customers?
Planning a content marketing strategy
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