Africa to the World: African Luxury Fashion
Learn how increasing demand for sustainable luxury fashion is dominating the industry and driving demand for African fashion, from the industry experts at The Hopenclass.
Who is the course for?
This course is designed for anyone with an interest in fashion.
It will be particularly useful if you would like to learn more about current and future fashion consumer trends.
What topics will you cover?
Learn how politics, local and global, impact the consumer psychology of luxury buyers
Gain an understanding of the role culture plays in the meaning and purpose of luxury
How is luxury embedded in African cultures?
Opportunities and challenges for African brands to market themselves and scale
What will you achieve?
By the end of the course, you‘ll be able to…
Develop an understanding of the role of African cultures in the global luxury fashion industry
Apply techniques and concepts from Africa in the development, creation and marketing of luxury fashion
Explore the history of African fashion from antiquity to contemporary fashion history, focusing on the continent’s contributions to global fashion
Critique the underreporting of Africa’s contribution to the global luxury fashion industry, especially in inspiration, creation and communication
