Analytic Consumer Behavior
Discover the key factors influencing consumer behavior and the stages in the decision-making process. Learn how consumer behavior impacts marketing, advertising, and family dynamics. Explore the role of status consumption and social media on consumer behavior. This comprehensive study helps individuals, businesses, and marketers understand why consumers make certain purchasing decisions. Suitable for students, entrepreneurs, managers, and anyone interested in understanding consumer behavior.
What you’ll learn
- Key factors affecting consumer behavior
- Stages in consumer decision making process
- Role of consumer behavior in marketing
- Role of consumer behavior in advertising
- Role of consumer behavior in family
- Learn status consumption in consumer behavior
- Learn social media impact on consumer behavior
Consumer behavior is the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services, and how the consumer’s emotions, attitudes and preferences affect buying behavior. Any individual who purchase goods and services from the market for his / her end-use is called a consumer. In simpler words consumer is one who purchases goods and services available in the market. Example- Tom might purchase a tricycle for his son or Mike buy a shirt for himself. In the above example both Mike and Tom are consumers. Consumer behavior deals with the study of buying behavior of consumers. Consumer behavior help as to understand why and why not an individual purchases goods and services from the market.
There are several factors that affect consumer behavior such as cultural factors: cultural factors comprises of a set of values and ideologies of a particular community or a group of individuals. It is the culture of the individual which decide the way he / she behaves. In simpler words, culture is nothing but values of an individual. What an individual learns from his parents and relatives as a child becomes his culture.
The consumer goes through a lot of stages before he/she buy a product or service. Tim went to a nearby retail store to buy a laptop for himself. The store manager showed him all the latest models and after few rounds of negotiation, Tim immediately selected one for himself. The basic analysis is that Tim need a laptop and when he went to the store there was variety to choose from.
Who this course is for:
- everybody, students, entrepreneurs, business people, managers, companies, marketers, salespeople, companies, directors
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