Building a Modern Marketing Plan – Online Marketing Course

Who is the course for?

This course is designed for business professionals, new and aspiring line managers, or companies that want to provide employees with marketing skills.

What will you achieve?

By the end of the course, you‘ll be able to…

Evaluate internal and external marketing environments, and stakeholder and customer relationships in a diverse range of marketing scenarios.

Design research to understand marketing theories, concepts, and techniques for designing marketing and risk management plans in a variety of marketing situations.

Design competitive positioning, branding and marketing strategies for real-world events.

Develop a high-level mastery in marketing skills and professional conduct required for market planning in diverse marketing contexts.

Evaluate and synthesise information from a wide range of sources to demonstrate research skills, and demonstrate the capacity to document research outcomes in marketing with sound analysis and recommendations.