Global Marketing: Cultural Factors – Marketing Course

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Level

Beginner

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Paid

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Free

Last updated on February 19, 2024 3:04 am

Understand how culture impacts global marketing and how you can develop your market entry strategy to include cultural factors, from Coventry University.

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Who is the course for?

This course is for anyone interested in global marketing and the factors you must consider in your marketing strategy.

You may be a global marketer looking to improve your existing knowledge or you want to be introduced to international marketing.

If you want to develop your knowledge further, you may want to take these courses, from the same provider, that share the same overall learning outcomes:

International Marketing: Definition and Strategy

International Marketing: Selection and Market Entry Strategies

International Marketing: Product Adaptation vs Standardisation

International Marketing: Challenges and Opportunities

What will you achieve?

By the end of the course, you‘ll be able to…

Explain Hofstede’s cultural dimensions

Describe the relevance of Hofstede’s cultural dimensions

Explore and apply real life examples of good and bad practice using culture in global marketing

Explore and reflect upon the role culture plays in your own practice

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    Global Marketing: Cultural Factors – Marketing Course
    Global Marketing: Cultural Factors – Marketing Course
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