Global Marketing: Cultural Factors – Marketing Course
Understand how culture impacts global marketing and how you can develop your market entry strategy to include cultural factors, from Coventry University.
Who is the course for?
This course is for anyone interested in global marketing and the factors you must consider in your marketing strategy.
You may be a global marketer looking to improve your existing knowledge or you want to be introduced to international marketing.
If you want to develop your knowledge further, you may want to take these courses, from the same provider, that share the same overall learning outcomes:
International Marketing: Definition and Strategy
International Marketing: Selection and Market Entry Strategies
International Marketing: Product Adaptation vs Standardisation
International Marketing: Challenges and Opportunities
What will you achieve?
By the end of the course, you‘ll be able to…
Explain Hofstede’s cultural dimensions
Describe the relevance of Hofstede’s cultural dimensions
Explore and apply real life examples of good and bad practice using culture in global marketing
Explore and reflect upon the role culture plays in your own practice