Global Marketing: Challenges and Opportunities
Understand the trends that shape global marketing and how to overcome problems in international marketing with this online course from Coventry University.
Who is the course for?
This course is for anyone interested in global marketing and the challenges and opportunities. You may be interested in pursuing a career as a global marketer or already be in the role and looking to increase your knowledge.
If you want to develop your knowledge further, you may want to take these courses, from the same provider, that share the same overall learning outcomes:
International Marketing: Definition and Strategy
International Marketing: Cultural Factors
International Marketing: Selection and Market Entry Strategies
International Marketing: Product Adaptation vs Standardisation
What will you achieve?
By the end of the course, you‘ll be able to…
Explain the concept of bottom of the pyramid (BOP) consumers
Assess how organisations can exploit the BOP market
Assess future trends and how they might shape global marketing
Reflect upon how you see global marketing developing in the future