The Secret Power of Brands








Last updated on May 27, 2024 6:23 pm

Understand the role of brands and brand management in the modern world, and start developing your career in the sector.

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Who is the course for?

If you’re developing a career in branding -­ or if you work in a related area, like strategy, marketing or innovation -­ this course is for you. It will support your professional development, and also provide you with a taste of what taking a Masters in branding or brand management would be like.

What topics will you cover?

How brands work: the role brands play in our lives, how brands have changed over time, how brands make a commercial and social impact

How brands are managed: the branding industry, the changing world of brand management, managing multiple brands

How brands get defined: how brands begin, the aims and shape of a branding project, techniques for defining what a brand wants to stand for

How brands get designed: great brand design, the four dimensions of brand design, the fluid processes that lead to great brand design

How brands drive organisations: the idea of the brand-led business, the four quadrants of brand action, the role of brand in innovation and change

Where brands are going next: the future of brands, your personal brand, ways to continue the journey

What will you achieve?

By the end of the course, you‘ll be able to…

Explain what a brand is, and how it influences people’s actions

Describe the shape, and the changing dynamics, of the branding industry

Start to build a brand by defining a sense of purpose

Evaluate the role of design in branding, and the four dimensions on which it works

Assess the advantages and techniques of brand-led management

Imagine the future of branding, and start to build your personal brand

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    The Secret Power of Brands
    The Secret Power of Brands
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