Introduction to Fashion Marketing and Research

Who is the course for?

This course is designed for anyone interested in exploring marketing within the context of the fashion industry. It would be suitable for those considering a marketing career or those who want to further their understanding of marketing research from a fashion perspective.

What will you achieve?

By the end of the course, you‘ll be able to…

Identify marketing research processes used by fashion companies throughout the supply chain

Describe types of marketing research used by fashion companies, including analysis of economic indicators, market analysis, consumer research, and product research

Compare applications of marketing research for long-range and short-range planning and decisions by fashion companies

Explain color, textiles and material, and fashion trend forecasting processes used by fashion companies

Identify resources fashion companies use in color, textiles and material, and fashion trend forecasting

Explain types of color, textiles and material, and fashion trend forecasting services used by fashion companies