Creative Branding with Fernando Machado – Marketing Course
Learn effective branding strategies and top marketing skills from the world’s most creative marketer – Burger King CMO Fernando Machado – and Advertising Week.
Who is the course for?
This course is designed for aspiring marketers and marketing professionals as a masterclass in the real process of creativity.
You could be involved in branding, design, and creative projects or just starting your marketing career.
What topics will you cover?
defining your brand goals
utilising your brand heritage
how to engage stakeholders in your plans
working with agencies
how to create great creative branding
how to assess design and creative work
budgeting for branding projects
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