Automotive Sales Management Programme Part 4
Learn effective methods for advertising and selling vehicles online, capturing customer attention and increasing sales enquiries. Discover how to research the market, select the right cars at the right price, and showcase your stock to enhance your dealership’s reputation. Perfect for automotive sales managers, business managers, sales executives, and anyone aspiring to build a successful career in the automotive industry.
What you’ll learn
- The methods for Advertising Vehicles Stocks online resulting in 40% increases in enquiry
- How to make sure you hold the right vehicles for your target market
- Learn how to use the internet to research the market prior to buying vehicles
- How to capture your potential customers attention, increasing clicks and enquiry
- The Standards required for both your physical and virtual showroom in modern day car retailing
Tracking used car prices has always been a bit of a conundrum. Some model years are better — and more coveted than others. Meanwhile, makes and models are a bit like fashion, with popularity increasing and decreasing over time. Whilst Cap and Glasses guides are updated monthly the market is changing daily. Therefore, for any business to maximise both volume and profit, the valuation given to any vehicle is paramount to their success. In this section of the course we look at ensuring that we select the right cars for our market at the right price for the dealership.
Once in stock we need to showcase our stock in a fashion that becomes the USP of the department, increases brand awareness, and enhances the reputation of the dealership. This chapter will provide clear examples of how to achieve this with special emphasis on used vehicles. From photography to vehicle descriptions, on completion of this course you will be able to adapt the way you market your vehicles to drive increased sales enquiries overnight.
Finally, once priced it is paramount that checks and balances take place on a regular basis to ensure that the vehicles in stock do not become overaged. This course will provide a clear guide on how to achieve sound pricing processes to ensure days in stock never go over 40 days.
Enjoy the course.
Who this course is for:
- Existing Automotive Sales Managers who wish to be upper quartile in all they do
- Aspiring Business Managers
- Aspiring Sales Executives
- Aspiring Sales Controllers
- For people looking to build a career in the automotive industry
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