Build Innovative Products using the JTBD Framework!
Learn how to leverage the jobs-to-be-done (JTBD) framework to build robust, strategic products that thrive in competitive markets. Gain a deep understanding of JTBD through real-life case studies and practical examples. Perfect for product professionals, entrepreneurs, and those looking to improve their strategic business skills.
What you’ll learn
- To help you develop deep understanding of what jobs-to-be-done framework is & how is works, using real-life case studies & examples
- To help you understand why products & businesses fail- and learn why the JTBD framework is so effective at preventing business failure
- To give you thinking tools that you can leverage to build world-class, fool-proof, strategic products that thrive even in super-competitive markets
- To help you leverage & practically apply those thinking tools along with the JTBD framework to build great products that are hard to disrupt
Master the jobs to be done framework & learn how to build failure-proof strategic products that win in competitive markets & are hard to disrupt or replace.
Learn using practical, real-life examples & case studies to gain an in-depth understanding of this robust & powerful framework.
Some direct applications:
Upskilling & improving product skills (or breaking into product management)
Building a new product
Improving product design
Entrepreneurship / building a startup
Marketing, growth, & sales
Building a side hustle or a side-project
Strategic business & management roles
Key objectives of the program:
To help you develop a deep understanding of what JTBD [jobs-to-be-done] framework is & why it is so powerful, using real-life case studies & examples
To help you understand why products & businesses fail- and learn why the JTBD framework is so effective at building robust businesses that sustain despite macro-level shifts & changes
To give you thinking tools that you can leverage to build world-class, fool-proof, strategic products that dodge critical failure points & evade competition
To help you learn how to leverage & practically apply those thinking tools along with the JTBD framework to build great products that are hard to disrupt
Topics covered: jobs-to-be-done (JTBD) framework, user research, foundations of product management, fundamentals of product strategy, user empathy, product thinking, opportunity analysis, gap identification, gap analysis, business strategy
Resources included: an actionable pdf version of the program
Who this course is for:
- Professionals planning to break into product management
- Product professionals who want to upgrade their skillstack
- Entrepreneurs who might be building their own products & startups
- Product designers who want to expand their skillstack
- Professionals planning to build their own side-hustles or projects
- Professionals planning to improve their strategic business skills & understanding
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