Course Objectives

After completing this course, students will be able to:

Explore how to effectively communicate in a 21st century workplace environment, and within a variety of business contexts.
Design a variety of business communication documents, including a yes/no email, persuasive business memo, résumé and mini professional profile, written cover-letter, and video cover letter/extended elevator pitch with a written communication self-reflection.
Formulate effective communication choices about tone, style, audience, and form; successfully implement these choices within a wide-range of business communications.
Create professionally compelling, multimodal content across a variety of traditional and new media.
Demonstrate effective business writing skills, including clarity, concision, and correctness.
Curate, analyze, and integrate credible research into business communications.
Demonstrate an awareness of business ethics, and the communicative choices that guide both ethical and logical decisions.
Apply communication strategies to understand intercultural and intergenerational communication, prejudice, and ethnocentrism.
Integrate appropriate formatting to business documents, including headings, design, documentation, and multimodal components.
Analyze business communication choices, reflecting on areas of strength and opportunities for growth.