Communication Skills: Art of Persuasive Communication
Learn how to craft persuasive messages that resonate with your audience in this step-by-step course. Boost your credibility, engage emotions, and design your talking points for maximum impact. Perfect for small business owners, entrepreneurs, and professionals looking to convince stakeholders or raise awareness. Not a sales course, but a guide to ethical persuasion techniques. Suitable for various communication situations. Templates provided for efficient preparation. Ideal for anyone with an important message to share and wants to learn how to move an audience.
What you’ll learn
- How to Customize a Persuasive Message for a Specific Audience
- How to Create More Identification with Your Listeners
- How to Boost your Credibility
- How to Appeal to Listeners Minds and Emotions
- How to Design your Message Points for Maximum Persuasiveness
- How to be More Persuasive in an Ethical Way
- Note: This is not a sales course. You will not learn any hard selling or closing techniques.
This step-by-step course is for beginners and shows you how to craft your message in the most persuasive way possible. You’ll learn how to bring listeners along with you on the journey and move them from Point A to Point B.
The course was created with people like small business owners or entrepreneurs who have to meet with potential clients, non-profit advocates who want to raise awareness or support, and professionals who need to convince internal stakeholders to partner with them on their important projects.
The lessons can be applied to various communication situations like public speaking messages, group meetings, and one-on-one conversations. Please note: The course is not about how you actually stand up and present live-and-in-the-moment. It’s about how you craft and shape your message beforehand so it has maximum impact. Additionally, the course is not about sales, “hard selling,” or any closing techniques. In fact, quite the opposite. The course teaches good, fundamental principles about ethical persuasion that everyday professionals can use with integrity.
The course includes lessons in the following:
How to customize your message to listeners’ interests
How to create a greater sense of identification between you and your listeners
How to boost your credibility as a communicator
How to engage listeners’ minds and emotions with your message
How to design your talking points for maximum persuasive flow
The course provides two speaking templates to speed up your preparation and ensure a well-crafted message
Who this course is for:
- Anybody who has an important message to share and wants to learn how to move an audience
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