Communications in the Supply Chain
Discover the impact of social media and technology on supply chain communication. Gain practical knowledge to navigate the complexities of multi-channel retailing and e-commerce. Suitable for professionals and students in procurement, planning, operations, and logistics.
What you’ll learn
- You will understand the communication of Social Media has evolved into more than just another advertising channel for retailers, within the Supply Chain
- You will appreciate the need for the development and the ability to communicate with communities is central to understanding the implications of supply within the new demand chain
- You will grasp the ramifications on to the supply chain with the emergence and development of multi-channel retailing
- You will comprehend how the development of e-commerce has added significant complexity to the Supply Chain, through multiple communication channels
- You will realise the extent in which open, transparent communications in the supply chain, is driving extreme volatility in demand forecasting
- You will recognise the world is moving into e-relationships between; manufacture, producer, supplier, retailer and consumer and the impact this has on the supply chain and logistics
- You will understand communications within the supply chain and logistics is now a measurable commodity in terms of performance management
- measurable commodity in terms of performance management You will appreciate that instant communication is now interrupting established business models, with new technology
Important notes:
- Current promotional price is $29, but will increase to $149
- New lectures and updates
- Support
Good communications is about developing image, reputation, credibility and authority. It influences opinion and behaviour all organisations have to communicate.
They have no choice.
They must influence all those groups around them, upon which their success relies, by the projection of their actions and reactions.
Manufactures, producers, retailers, suppliers all have to make sure their messages are communicated consistently and coherently to every audience both inside and outside of the business.
Development of a strong brand positions a range of products and services a company brings to the market. It conveys the value of the company.
Branding is increasingly important where product differentiation is less easy to establish. The rise of social media and technology and the ability to deal direct with the end consumer, is generating significant complexity in the supply chain.
As today’s consumers have been conditioned by multiple industries, to expect personalised interactions across different channels.
It is all about customer connectivity. Omnichannel retailing has created multiple sales opportunities for retailers. Simultaneously it is creating havoc in their operating model and upstream supply chains, whilst they attempt to integrate the e-commerce purchasing volumes. Allowing them to develop the buy-anywhere-fulfil anywhere and return anywhere retail consumer experience.
This course provides a practical examination of the communication process within the modern SC&L.
Who this course is for:
- This course is applicable to anyone who operates in; procurement, planning, operations, warehouse, distribution, wholesale, third party logistics and or undertaking academic studies. At whatever level you are operating, you will take away positive knowledge that you can use at your place of work or studies.
- This course presents a framework in understanding how communications allied with new technology is impacting on the supply chain & logistics. Students will gain a detailed insight of the key communications that are driving increased complexity throughout the end-to-end supply chain.
- This course focuses and delivers real time experience on multiple functions within complex operations, which is being impacted and exacerbated by the integration of multi-channel communications in social media assisted with increasingly new powerful consumer friendly technology.
- This course is providing the student with a practical understanding of the key communication issues and challenges multiple stakeholders in the Supply Chain & Logistic face on a daily basis.
- Students will only require access to a modern PC /Laptop/Tablet to engage for this course. The course has been design with practicality in mind. It does not matter if you are a season professional and or just embarking on your Supply Chain and Logistics Career.
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