Competitive Advantage: Using Information to Build Business Success
Learn the value of information to businesses and how it can give the business a competitive advantage.
Who is the course for?
This course is aimed at a wide range of learners interested in the way contemporary businesses use information to gain a competitive advantage. It will be of particular interest to new small to medium enterprises and learners devising new business plans.
What topics will you cover?
value of information to businesses as a competitive advantage
entrepreneurial spirit and how to elevate yourself above the competition
case studies of how businesses use information to generate distinctive ideas and create new opportunities
situation analysis to develop the confidence to make decisions that lead to achieving personal goals
competitive nature and the ethical implications of having an information advantage
elements that set your business apart and how to use this knowledge to stay ahead.
What will you achieve?
By the end of the course, you‘ll be able to…
Identify how information and IT can generate business value for competitive advantage
Discover how different kinds of IT investments provide different types of business value
Analyse your own competitive advantage and the value of informaton you hold
Develop a plan for how you can successfully use the value of information in your career
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