Conceptual Product Photography for Advertising

Working in advertising allows you to explore creative, challenging, and exciting ways of presenting products and communicating messages. Professional advertising photographer Tibor Galamb creates striking, minimalist photographs with a hint of surrealism for clients including Volkswagen and Red Bull.

In this course, he teaches you how to produce product images that stand out. Learn to capture scroll-stopping photos and stop-motion videos on a budget. Are you ready to step out of your comfort zone and create photography that sells?

Begin by getting to know photographer Tibor Galamb. He talks you through his unconventional journey to becoming a full-time creative and discusses the influences which have inspired his career as a professional advertising photographer.

Get an introduction to both product photography for advertising and Tibor’s creative process. Then dive into the brief for this course before exploring the basics of photography, shadow, and light. Discover the importance of color, and how to combine it with composition and direction for professional-looking photography. Define your concept and create a mood board for inspiration before looking at the materials and equipment needed for your shoot.

Create the set for your first image before beginning to shoot, exploring things like angles, framing, lighting, and props. Then do the same for your second photo, experimenting with different techniques for an alternative end result. Tibor then takes you through creating a frame animation.

Select your favorite images from the shoots and edit them in Photoshop along with your frame animation. Tibor shares his tips for choosing your best photos and retouching them. To finish the course, he delves into promoting your work and attracting clients as a photographer.