Content and SEO Agency Playbook Course with Andy Crestodina
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Grow your marketing agency organically by combining the best content and SEO tactics into a unified strategy. This free course from Andy Crestodina takes you step-by-step through his comprehensive marketing playbook.
Who is this сourse for?
What you’ll learn
Intro
Andy introduces key challenges experienced by agencies and how his playbook strategies will help overcome these obstacles.
Overview: Content Strategy for B2B Lead Generation
In this lesson, you’ll learn how content, SEO, and influencers work together, and identify ways to communicate digital marketing strategies to non-expert marketers.
Digital Content Best Practices
In this lesson, Andy focuses on content structure, so you can create compelling, engaging, scannable content that your audience demands.
Account Based Content Marketing
In this lesson, Andy explains how to use a “flip the funnel” approach so you can improve the relevance of your audience, build relationships, and refine your relevance over time.
