Content Strategy and Planning in B2B Marketing
Learn how to enhance your content marketing knowledge and work as a content strategist with this comprehensive course. Perfect for B2B brand marketers, content marketing agencies, and individuals looking to become content strategists. Includes examples, quizzes, and helpful templates. Ideal for entrepreneurs, corporate managers, or freelancers involved in content creation and promotion.
What you’ll learn
- Content marketing professionals will learn how to enhance their knowledge and work as content strategists.
- Entrepreneurs will learn content strategy that will help brand building and lead generation.
- All B2B marketing professionals can learn content strategies that make content marketing successful.
This is a comprehensive course designed for B2B brand marketers, content marketing agencies, or individuals looking to take on the role of a content strategist. This course covers the Why, What, and How of B2B content strategy. There are plenty of examples, as well as quizzes. Students can use the helpful templates provided.
The course modules include
1. How Content Drives B2B Marketing
2. Setting Goals for Content Marketing
3. Defining Buyer Personas
4. Defining Your Brand Voice
5. Content Themes, Pillar Content, Topic Clusters
6. Content Planning: Publishing, Promotion, Content Calendars
There are plenty of examples from software, consulting, office furniture, aerospace, legal services, and more.
The course includes 24 lectures, 6 quizzes, a content strategy template, and a brand voice brainstorming process doc.
Who this course is for:
- Entrepreneurs, corporate managers or freelancers who work to create and promote content.
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