Digital Skills: Social Media
Learn how to use social media for business, from creating a social media presence to measuring success.
Who is the course for?
This course is for those seeking to develop their skills in social media for business. If you’re preparing to enter the workplace or looking to change careers, you’ll have the opportunity to learn about social media management. No prior experience or qualifications required.
What topics will you cover?
Week 1
What is social media?
Target groups
Social media channels
Managing your social media presence
Social media management tools
Week 2
Social media top tips
The importance of performance measurement
Social media listening
What will you achieve?
By the end of the course, you‘ll be able to…
Explain what Social Media is
Describe how it can be used to build a brand
Explain what target groups are
Identify social media channels
Explain tips for messaging
Describe the role of a Social Media Manager
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