Measuring Online Display Advertising Course – Online Course

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Language

Level

Beginner

Certificate

Paid

Access

Free

Last updated on June 18, 2024 11:12 am

Discover how to use ad platform and web analytics to improve the ROI of your online display advertising and deliver results with this online course from Target Internet and The Open University.

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Who is the course for?

This course is ideal for those who are interested in deepening their understanding of online display advertising as part of their overall approach to digital marketing.

It will be of particular interest to anyone wishing to further their studies and practical knowledge of marketing, communications, and business.

What topics will you cover?

The online display advertising iteration opportunity

Core measures: impressions, clicks and conversion

Online display advertising variables that impact results

A/B and multivariate testing online display advertising

Ad platform analytics

Web analytics for online display advertising

Attribution modelling to calculate the true value of online display activity

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    Measuring Online Display Advertising Course – Online Course
    Measuring Online Display Advertising Course – Online Course
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