Measuring Online Display Advertising Course – Online Course
Discover how to use ad platform and web analytics to improve the ROI of your online display advertising and deliver results with this online course from Target Internet and The Open University.
Who is the course for?
This course is ideal for those who are interested in deepening their understanding of online display advertising as part of their overall approach to digital marketing.
It will be of particular interest to anyone wishing to further their studies and practical knowledge of marketing, communications, and business.
What topics will you cover?
The online display advertising iteration opportunity
Core measures: impressions, clicks and conversion
Online display advertising variables that impact results
A/B and multivariate testing online display advertising
Ad platform analytics
Web analytics for online display advertising
Attribution modelling to calculate the true value of online display activity
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