Copywriting Fundamentals
Gain the skills to become a successful copywriter as you learn how to write copy, develop your brand, and win customers with this online course from the Chartered Institute of Marketing.
Who is the course for?
This course is designed for anyone who wants to gain a solid foundation in the copywriting craft and will be useful for those working in digital, brand, or marketing communications.
No previous knowledge or experience is required.
What will you achieve?
By the end of the course, you‘ll be able to…
Explain the professional copywriting approach
Develop an effective copywriting process
Identify and define value propositions
Create a distinctive brand voice
Create copy that connects with audiences
Create copy that drives action
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