Creative Brand Identity: How Ideas Find a Home
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Explore innovative techniques to keep your mind curious and come up with unique design ideas that help brands to stand out
Designers spend a lot of time looking at the screen, but for Marina Willer, it’s important to switch off and discover new ways of finding ideas. She has designed brand identities for clients including Rolls-Royce and created a feature-length film which has been shown in Cannes and on Netflix.
In this course, Marina teaches you how to keep your mind creative when designing. Discover unique methods for designing innovative brand identities from the initial brief to the final solution. Learn how to brainstorm compelling ideas and bring them to life through real-life branding projects.
Begin by getting to know designer Marina Willer. She talks through the journey that led to her creative career, along with the influences that inspire her work. Then take a look at what you can expect from the course.
Discover the techniques Marina uses to keep her mind curious. She takes you through a series of hands-on exercises to spark creativity. Start by drawing with your eyes closed, before moving on to sketching with music for inspiration, reimagining household objects, and more.
Learn how to go through the entire brand identity process. Then take a look at a brief for an exhibition and find out Marina’s simple but strategic methodology for creating a brand language. Deepen your understanding by diving into another case study and exploring everything from typography to composition.
See how a brand identity works when implemented in the real world and why it should evolve over time. To finish the course, Marina summarizes how the branding process brings a company to life and shares her advice for choosing the right clients.
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