Creative Direction and Styling for Food Brands
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Learn to tell an authentic culinary story by developing an impactful photographic social media campaign for a food business or product
With clever composition and creative art direction, you can tell authentic stories through food that foster an emotional connection with a viewer. Food stylist Victoria Granof specializes in designing, creating, directing, and styling for food brands as well as international magazines, books, and films. She has over 20 years of experience working with clients like Häagen-Dazs, Nespresso, and more.
In this course, Victoria teaches you how to conceptualize, plan, and style strong images for a successful food business campaign. She guides you through art direction for a food brand’s social media campaign, from the initial idea to the finished photo. Become your own food stylist and show the world a delicious new perspective.
Get to know Victoria Granof, food stylist, motion director for food brands, and your teacher for this course. Discover how she went from studying visual arts to working on food styling for international brands. See the influences that inspire the work she creates.
Dive into the key elements and principles of design, including shape, space, value, texture, balance, harmony, and more. Then learn how to compose your photographs using six foundational compositions before exploring different camera angles and the power of light.
Victoria guides you on how to conceptualize a narrative for your campaign, taking into account your target audience. Develop a visual identity for your campaign before creating a mood board and brief to help your shoot run smoothly.
Learn how to assemble a food styling kit featuring tweezers, paper towels, and other elements. Then discover Victoria’s tips and tricks for mixing ingredients. Learn to create ice cream cups and sandwiches that look authentic and delicious before taking a look at set design and props. Set up your shots, style them, and shoot them with your brief in mind.
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