Credit Titles: Typography and Cinema
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Learn the theoretical bases and a methodology to design impressive initial titles
For many, a film begins in the first scene but for others it starts in the credits, where the theme and the tone of the piece can be glimpsed to sow expectation in the audience, something to which José Luis Coyotl, graphic designer and director of art, he dedicates his professional life with details as functional and powerful as typography, working for studios such as Warner Brothers, Walt Disney, ESPN, Universal, among others.
In this course you will learn the creative process to create credit titles in film, television and video projects.
You will begin by getting to know the work of José Luis Coyotl, his personal history, his passion for design and typography and his main influences.
Next, you will learn the most important technical and narrative concepts for the creation of credit titles, such as the script, time, structure, motion design, formats and display ranges.
You will see the importance of the image in the design of credits as a generator of graphic language in audiovisual pieces, typography and how it can be applied in sequences for film and television.
Afterwards, you will choose a movie to work on your own credit titles, José Luis will choose Alfred Hitchcock’s “Psycho”, but you can choose the one you like the most. You will analyze its theme, narrative elements and technical aspects.
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