DAX / Power BI – Customer and Sales Analysis Deep Dive
Learn how to perform customer, sales, and purchase analysis using DAX and Power BI. This course covers various analysis methods, including trend analysis, predictive analysis, and segmentation analysis. Improve your business decision-making with data-driven insights and boost sales, revenue, and profits. Perfect for DAX and Power BI developers looking to enhance their analytical skills. Join now and get hands-on experience with a fun project at the end of the course.
Techniques for performing customer, sales and purchase analysisCohort analysisCustomer segmentationCluster analysisRanking sales on multiple columnsCross-selling analysisTracking trends in salesPower BI and DAX provide some impressive capabilities which allows us to perform many types of sales / purchase analysis and customer analysis. We will see much of that in this course.Basically, a sales analysis is a detailed report, or set of reports, that shows a business’s sales performance, as well as customer data and generated revenue, profits, and profit margins. The report defines the strengths and weaknesses of products and sales efforts by referencing historical and current metrics to detect emerging trends that are most relevant to a company.Sales and customer analysis provides critical values from which analysts can make important business decisions. This enables management to make data-driven decisions rather than relying on guesswork. With insights into various sales channels, companies can discover where their most-profitable customers lie, where additional promotions are needed, and which products need quicker turnover or retirement.A suite of customer and sales reports gives businesses the ability to pinpoint performance weaknesses and make effective improvements to promote sales, revenue, and profits.There are at many types of customers, sales, and purchase analysis methods. Power BI and DAX have the breadth and depth of functionality to allow us to perform analysis such as:· Sales Trend Analysis· Sales Performance Analysis· Predictive Sales Analysis· Product Sales Analysis· Customer churn (retention)· Cluster Analysis· Cohort Analysis· Segmentation Analysis· Pareto AnalysisIn this course you will learn how to perform all of these types of analyses and much more. And you will get to work on a fun project at the end of the course.Who this course is for:DAX and Power BI developers needing to understand how to using DAX and Power BI to perform customer, sales and purchase analysis
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